T-Pro Solutions Best Practices Blog

Are CPG Manufacturers’ Insights Being Left in the Grocery Store Parking Lot?

As more retailers adopt predictive analytics, such as Kroger, Albertson’s and now BJs Wholesale, the potential arises to unlock key consumer insights that will change the way a retailer operates. Retail moguls have successfully gained access to historical, real-time and predictive shopper data...

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5 Ways CPG Companies Can Manage Change When New Technology Initiatives Ask People to Think Differently

The CPG industry is changing. With the continuous loss of brand loyalty and the rise of online shopping, in-store promotions are more critical than ever. As a result, more manufacturers have a heightened sense of urgency to optimize their trade promotion investment. More specifically,...

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Budgeting Boomerang: How today’s CPG leaders are using analytics to return more from their trade promotion investment

At the start of 2017, we referenced Vice President of Marketing at Kaufman Hall, Abe Cohen, as saying in a CFO.com article that, “Organizations spend way too much time every year going through the annual budgeting process.” (see the original blog post) We are once again facing the budgeting...

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Terry Talks: The Changing CPG Environment

With over 30 years of Consumer Packaged Goods industry experience and a seasoned trade marketer, T-Pro CEO, Terry Zielger, shares his expertise in this exclusive new segment. In each new Terry Talks, Terry will draw upon his wealth of knowledge to bring you insight into making the most of your...

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4 Myths About Trade Promotion Optimization that Are Jeopardizing Your Trade Investment

A common theme among CPG companies is to deliver stronger results from their trade investment, but are reluctant to consider software solution alternatives due to misconceptions about the tools that may help them achieve these results. Unfortunately, these misconceptions put their trade...

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Trade Promotion Cost Cutting Does Not Need to be Your Only Option

Recently, Procter & Gamble announced a move to cut $12 billion in costs by 2021. But they aren’t the only ones. These same goals are echoed on the earnings calls and corporate objectives of CPG companies across the globe.

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5 Goals CPG Executives Can Accomplish With a TPO

For many CPG companies analytics is an interest that never evolves into action. This is due to the thinking that adopting analytics will be a significant change in how the company operates resulting in greater expenses, greater resources and greater headaches without tangible results. 

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Search for Enterprise Answers Often Leads to Enterprise Agony

The days of a technology purchase being made to quickly fill a hole or temporarily solve a problem have passed. Unfortunately, these reactionary expenses have been replaced by costly customized projects; many of which never come to fruition. This company-centric mindset that “our problems” are...

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Is Your Organization’s Focus on the Past Threatening its Financial Future?

We spend a significant amount of time waiting. Waiting for the data to come in. Waiting for the data to be cleansed. Waiting for the data to be analyzed. Waiting for the analysis to be compared to other analysis. Waiting for the new analysis to be compared to company objectives. Waiting for an...

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CPG Companies Need to Break Up Not Only Data Siloes, But People Siloes to Have Successful Strategy

You are more than likely aware of the impact that data intelligence siloes have on the CPG industry’s ability to make data-driven decisions. Due to the miscommunication and skewed view of the truth associated with these data siloes, many companies are searching for ways to eliminate them in...

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