T-Pro Solutions Best Practices Blog

Seeing Opportunity Through a Revenue Growth Management Lens

This is the second installment in a guest-series about best practices in Consumer Goods Revenue Growth Management by experienced CPG and Revenue Growth Management veteran, Mike Downey. Read the first installment, “Uncovering and Maximizing the Revenue in Revenue Growth Management” that...

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Uncovering and Maximizing the Revenue in Revenue Growth Management

This is the first in a series of Revenue Growth Management (RGM) best practices from guest contributor and Revenue Growth Management and CPG veteran Mike Downey.

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CPG companies left fishing for answers in data lakes instead of building streams of intelligence

The landscape of consumer goods companies increasingly has been spotted with growing data lakes housing a company’s historical data. While these data lakes provide some organization and access to the vast amount of data a company has, there is significant manual work to fish out any insights. As...

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Another Quarter. Another Quandary. CPG Companies Looking to Create a Better Financial Future with Predictive Analytics

As you read this you are “celebrating” either the end of another quarter or another fiscal year. Whether directly impacted by recent announcements of mergers and acquisitions or feeling the pressure of headlines calling for significant change in the wake of increased margin compression and...

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Tech Tensions: How Retailer investment in technology is pushing manufacturers farther away from bargaining table

The immense pressure on retailers vying for consumer attention and loyalty is prompting a reinvestment in technology that turns data collection into data-driven actions. Unfortunately, the results of many of these retail technology initiatives leaves manufacturers struggling to keep up –...

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C-Suite Under Siege in the Mature CPG Sector

The Wall Street Journal article on May 29, 2018 entitled “Food Companies Churn through CEO’s, Desperate for New Ideas” by Annie Gasparro and Jacob Bunge, states that 16 CPG CEO’s representing over $150B in annual revenue have retired or been replaced over the past 2-year period. Some of the more...

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What trade marketers can learn from the NBA finals

 When the Cleveland Cavaliers and the Golden State Warriors tip off tomorrow tonight in a decisive game 3 of the NBA finals, many fans and analysts will be asking themselves, “will anything be different?” The reality is that the game should be different because NBA teams have access to a...

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Chasing Trade Investment ROI - Resentment, Ramification and Realities

When it comes to a CPG company’s evaluation of trade spend effectiveness there are few KPIs that are used as a barometer of success more than Return on Investment (ROI). However, getting to an accurate ROI during post-event analysis or setting ROI targets as part of the sales planning process...

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What's In Your Strategy? Building an Event Library for Optimized Planning Results

For today’s consumer product goods companies, there is increased pressure to see sustainable growth, which creates a higher demand for data-supported decision-making and strategies. As the need for data continues to expand, especially as it relates to in-store promotions, companies are...

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2 Topics that Need to be Part of every CPG Trade Planning and Budgeting Conversation

For many CPG companies sales planning for next year is already a hot topic. With this, the unavoidable conversations about budgeting, past performance and hopefully predictions for growth arise. Unfortunately, most sales, trade marketing, sales planning and finance teams are underinformed, due...

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