T-Pro Solutions Best Practices Blog

3 Expectations of Growth-Focused CPG Analytics Leaders

Data-driven. Analytically-informed. Advanced customer analytics. Strategic intelligence.

These are the catch phrases lining both the job postings and board rooms of today’s leading CPG companies as they navigate the competitive industry landscape searching for better investments and decision...

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Best Practices for Preparing Your Team for TPx Success

As companies begin to overcome the perception and technical objections related to addressing trade investment with an analytical solution, sustaining the momentum to ensure adoption and begin to see results becomes an ongoing necessity.

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How to Manage the Technology Considerations of Trade Promotion

Many companies have grown comfortable with the fact that the processes they are using, and have always been using, are not working to deliver the level of performance they desire. As a result, the trouble of changing seems to outweigh the benefits. Most have a system to track their trade...

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Private Label Challenges: The New Reality for CPG Brands

On the surface the challenges manufacturers of incumbent brands face with the rise of private label acceptance include: pricing pressures, limited shelf space, wavering category influence and most notably declining sales volume and revenue.

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The 2 Metrics Every CPG Professional Should Consider For Successful Growth

One of the realizations that trade promotion teams experience upon implementing a Trade Promotion Optimization solution is the visibility to a wide range of metrics that were not possible before. Determining what metrics an organization should pay attention to depends on what objective they are...

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ANSWERED! 6 Questions Consumer Goods Organizations Must Address to Succeed at TPx Change

As part of the 2018 Promotion Optimization Institute’s Fall Summit, Tony Pfennig, Kellogg’s, and Joe Kent, InnovAsian, participated in a panel discussion to share the change management best practices and learnings from their organizations’ journey to TPx. Below is a summary of their responses as...

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6 Questions Consumer Goods Organizations Must Answer to Succeed at TPx Change

It is not surprising that the number one indicator of whether a TPx project is successful in improving processes and impacting trade investment results is how the organization manages change. The POI TPx Vendor Panorama reminds us, “Not to underestimate the need for change management.”

Yet, for...

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4 Ways CPG Executives are Reducing the Risk of Their Significant Trade Spending

Boards, shareholders, consumers are holding Consumer Goods companies and their leadership to higher standards than ever. This not only includes product quality and innovation, but also fiscal responsibility and sustainability. As a result, many practices where the “we’ve always done it this way”...

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5 Ways Finance Leaders Are Helping Their Sales Organization Create Better Outcomes

The relationship between CPG sales and finance departments, when it comes to trade finance and promotional spending, can often be adversarial. However, as more successful CPG companies turn to a data-driven analytical approach to managing their trade investment, the central intelligence...

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The Revenue Growth Management Equation: RGM + TPO = ROI

In building our continuing series on Revenue Growth Management, a theme that we see pervading successful CPG organizations is the commitment to optimize the people, processes, data and technology that support any RGM initiative. Deficiencies in any of these areas not only threatens the...

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