T-Pro Solutions Best Practices Blog

Tech Tensions: How Retailer investment in technology is pushing manufacturers farther away from bargaining table

The immense pressure on retailers vying for consumer attention and loyalty is prompting a reinvestment in technology that turns data collection into data-driven actions. Unfortunately, the results of many of these retail technology initiatives leaves manufacturers struggling to keep up –...

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C-Suite Under Siege in the Mature CPG Sector

The Wall Street Journal article on May 29, 2018 entitled “Food Companies Churn through CEO’s, Desperate for New Ideas” by Annie Gasparro and Jacob Bunge, states that 16 CPG CEO’s representing over $150B in annual revenue have retired or been replaced over the past 2-year period. Some of the more...

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What trade marketers can learn from the NBA finals

 When the Cleveland Cavaliers and the Golden State Warriors tip off tomorrow tonight in a decisive game 3 of the NBA finals, many fans and analysts will be asking themselves, “will anything be different?” The reality is that the game should be different because NBA teams have access to a...

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Chasing Trade Investment ROI - Resentment, Ramification and Realities

When it comes to a CPG company’s evaluation of trade spend effectiveness there are few KPIs that are used as a barometer of success more than Return on Investment (ROI). However, getting to an accurate ROI during post-event analysis or setting ROI targets as part of the sales planning process...

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What's In Your Strategy? Building an Event Library for Optimized Planning Results

For today’s consumer product goods companies, there is increased pressure to see sustainable growth, which creates a higher demand for data-supported decision-making and strategies. As the need for data continues to expand, especially as it relates to in-store promotions, companies are...

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2 Topics that Need to be Part of every CPG Trade Planning and Budgeting Conversation

For many CPG companies sales planning for next year is already a hot topic. With this, the unavoidable conversations about budgeting, past performance and hopefully predictions for growth arise. Unfortunately, most sales, trade marketing, sales planning and finance teams are underinformed, due...

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Price Pressures Push Planning for Predictable Profits

“The world’s biggest consumer-products makers are struggling to raise prices, as fierce competition keeps a lid on sales growth,” according to The Wall Street Journal article, “Big Consumer Brands Like Raising Prices, but It Is Getting Harder”.

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What is IT’s role in an analytics center of excellence?

According to the “Retail and Consumer Goods Analytics Study” by Consumer Goods Technology and Retail Info Systems, over 36% of Consumer Goods respondents defined having a limited analytics toolset as a major challenge. Furthermore, over 38% of respondents identified the inability to integrate...

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Business Blind Spots Expose Risk to CPG Growth Sustainability

The majority of today’s vehicles have enhanced safety features that alert you when you make a driving decision that puts you in jeopardy. The logic is that to increase safety we must eliminate vulnerability, specifically in our blind spots. Businesses also have blind spots – areas of assumed...

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How Predictive Analytics is Defining the Future for Tomorrow’s CPG Finance Leaders

Trade spending in today’s Consumer Goods companies is more often under a microscope than ever before. The days of “make the number at any cost” have evolved to “-formulate the optimal number that we need to attain and develop the strategy to get us there.” With this, the responsibility of...

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