T-Pro Solutions Best Practices Blog

Quantifying the Cost of the Status Quo

You can’t measure what you can’t see and many CPG companies find themselves struggling to measure and quantify promotional results. This stems from companies being blinded by running the same plans year after year and failing to see the ineffectiveness of their trade promotion investment and the...

Read More

The Logical Step You Need to be Taking in Your Trade Planning

Many companies scramble to make successful changes to trade planning that affect business performance without the necessary insight and flexibility provided by predictive analytics. However, by simplifying the trade planning process using analytical insight and predictive modeling, companies can...

Read More

The Importance of Leadership Driven Analytics

Many CPG executives find themselves setting a powerful focus during sales planning meetings, only for teams to return to business as usual with the same outdated and ineffective planning practices. It’s up to you as a CPG leader to set the tone for 2018 and your message highlighting sustainable...

Read More

Problems and Solutions: Overcoming Turmoil with Joint Business Planning

The CPG industry is mature and witnessing transformative change. In the past decade, the industry has realized limited growth, with the exception of a few innovative categories, and is now witnessing an all-out assault on everyday price and margins with the introduction of LIDL, Aldi (900 store...

Read More

Amazon’s Purchase of Whole Foods Provides Uncharted Collaboration Opportunity for Manufacturers and Retailers

What started out as whispers of the potential impact Amazon’s acquisition of Whole Foods will have on the grocery market, has quickly turned to screams of shareholders from the largest retailers to respond to the inevitable shift in the way consumers shop.

Read More

Why Confusion About Trade Technology Capabilities May Be Delaying Achievable Growth

With good reason, CPG companies are turning to technology to improve the management and performance of their trade investment. Simply relying on the manual compiling and analysis of data is error-prone and ineffective. Even when done on spreadsheets or with custom calculators, processes are...

Read More

Advancing Your Business with Analytics

By now, finance professionals have recognized the growing importance of data to their business. However, recognizing this is not a big enough step to advocate for any real change or see any results. The reality is data needs to be combined with advanced analytics to see results. Not only can...

Read More

What CPG Companies Can Learn from Netflix About How to Use Analytics

When it comes to using the mounds of incoming data to improve performance and increase revenue, Netflix has proven that they know what they're doing. They’ve become so adept at using data to develop and market their product that they can practically guarantee themselves success. In an article...

Read More

CPG Leaders Turn to Data for Revenue Answers, But Are They Finding Them?

Whether it is P&G’s recent announcement to cut $200M from their marketing spend, Nestlé’s decision to take a “timeout” from trying to boost organic sales, or Unilever’s notice that it will divest its margarine and spreads business, executive-level decision making for Consumer Goods leaders must...

Read More

Trade Optimization ROI will be Measured in More than Just Dollars and Cents

Summary: The estimated 3%-5% annual return on trade investment with integration of a Trade Promotion Optimization Solution will go a long way to justifying the investment on the #2 line item in your budget, but the empowering and intelligence silo-destroying benefits to your departments, will...

Read More