T-Pro Solutions Best Practices Blog

Amazon’s Purchase of Whole Foods Provides Unchartered Collaboration Opportunity for Manufacturers and Retailers

What started out as whispers of the potential impact Amazon’s acquisition of Whole Foods will have on the grocery market, has quickly turned to screams from shareholder’s from the largest retailers to respond to the inevitable shift in the way consumers shop.

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Why Confusion About Trade Technology Capabilities May Be Delaying Achievable Growth

With good reason, CPG companies are turning to technology to improve the management and performance of their trade investment. Simply relying on the manual compiling and analysis of data is error-prone and ineffective. Even when done on spreadsheets or with custom calculators, processes are...

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Advancing Your Business with Analytics

By now, finance professionals have recognized the growing importance of data to their business. However, recognizing this is not a big enough step to advocate for any real change or see any results. The reality is data needs to be combined with advanced analytics to see results. Not only can...

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What CPG Companies Can Learn from Netflix About How to Use Analytics

When it comes to using the mounds of incoming data to improve performance and increase revenue, Netflix has proven that they know what they're doing. They’ve become so adept at using data to develop and market their product that they can practically guarantee themselves success. In an article...

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CPG Leaders Turn to Data for Revenue Answers, But Are They Finding Them?

Whether it is P&G’s recent announcement to cut $200M from their marketing spend, Nestlé’s decision to take a “timeout” from trying to boost organic sales, or Unilever’s notice that it will divest its margarine and spreads business, executive-level decision making for Consumer Goods leaders must...

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Trade Optimization ROI will be Measured in More than Just Dollars and Cents

Summary: The estimated 3%-5% annual return on trade investment with integration of a Trade Promotion Optimization Solution will go a long way to justifying the investment on the #2 line item in your budget, but the empowering and intelligence silo-destroying benefits to your departments, will...

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How to Successfully Turn Data Influx into Data Insight with Predictive Analytics

As a trade marketer, you oversee a significant investment in trade spend. Historically, managing this spending relied on experience and intuition. Suddenly the flood gates of data are upon us. Your gut says that it is too much to take in, but before you end up employing the definition of...

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Why Small Changes in CPG Trade Marketing Promotions Can Lead to Big Results

The Consumer Goods sector is a space where large investments and high volatility often result in grand shifts in the name of effectiveness and profitability. Industry giants like Unilever, Coca-Cola, and Nestle have recently announced reorganization and re-strategizing to spur growth and cost...

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What is the Role of Trade Investment in the Zero-Based Budget Driven CPG Sector?

In an April 2017 Food Business News article, “3G, Kraft Heinz driving change” by staff writer Josh Sosland, Nicholas S. Fereday, senior analyst, Rabobank, New York, shares, “the unwelcome attention has forced these Rubenesque companies to slim down and boost margins by scouring through their own...

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Are You Prepared to Reach Your Full Potential with Predictive Analytics?

The demand for Consumer Goods companies to use data to influence strategy and decision making increases as the pressure to create sustainable growth rises. However, many companies fail to reach their full potential, particularly in the area of trade promotion optimization, due to the manner in...

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