Disparate & Non-integrated Silo of Data Sources Create a Challenge

Topics: Analytics

Disparate & Non-integrated Silo of Data Sources Create a Challenge

The Industry Dilemma

Data necessary to plan and evaluate the trade spend effectively resides in three or more intelligence silos. A significant challenge in the industry is the inability for CPG manufacturers to assemble all of the disparate data sources accurately in one place for crucial pre/post promotion analysis.

The T-Pro Solution

By using T-Pro’s Calendar Builder and Calendar view, clients can easily build an in-depth view of customer promotion plans for desired planning cycles. This can be done by leveraging the existing library of “What If” scenarios and pulling them into the Calendar Builder. Clients can also access real-time visibility to key metrics for the customer rolled up against the respective budget objects.

Learn more here.


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