T-Pro Solutions Best Practices Blog

ANSWERED! 6 Questions Consumer Goods Organizations Must Address to Succeed at TPx Change

As part of the 2018 Promotion Optimization Institute’s Fall Summit, Tony Pfennig, Kellogg’s, and Joe Kent, InnovAsian, participated in a panel discussion to share the change management best practices and learnings from their organizations’ journey to TPx. Below is a summary of their responses as...

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6 Questions Consumer Goods Organizations Must Answer to Succeed at TPx Change

It is not surprising that the number one indicator of whether a TPx project is successful in improving processes and impacting trade investment results is how the organization manages change. The POI TPx Vendor Panorama reminds us, “Not to underestimate the need for change management.”

Yet, for...

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4 Ways CPG Executives are Reducing the Risk of Their Significant Trade Spending

Boards, shareholders, consumers are holding Consumer Goods companies and their leadership to higher standards than ever. This not only includes product quality and innovation, but also fiscal responsibility and sustainability. As a result, many practices where the “we’ve always done it this way”...

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5 Ways Finance Leaders Are Helping Their Sales Organization Create Better Outcomes

The relationship between CPG sales and finance departments, when it comes to trade finance and promotional spending, can often be adversarial. However, as more successful CPG companies turn to a data-driven analytical approach to managing their trade investment, the central intelligence...

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The Revenue Growth Management Equation: RGM + TPO = ROI

In building our continuing series on Revenue Growth Management, a theme that we see pervading successful CPG organizations is the commitment to optimize the people, processes, data and technology that support any RGM initiative. Deficiencies in any of these areas not only threatens the...

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Simple and Sustainable Quenches CPG Thirst for Better TPx Experience

In reading a recent Consumer Goods Technology social media post calling for input on how companies are addressing the immediate need to move beyond traditional TPM, I was struck by the alarmist tone in an industry that has been trying to address the trade investment paradox for years.

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Three Ways AI Can Amplify Your Trade Investment for Predictable Profitability

When it comes to managing trade investment, CPG companies can be paralyzed by the overwhelming task of managing incoming data. They rely heavily on manual intervention and cumbersome spreadsheets to glean even the slightest bit of insight. Even those companies that have adopted Trade Promotion...

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Seeing Opportunity Through a Revenue Growth Management Lens

This is the second installment in a guest-series about best practices in Consumer Goods Revenue Growth Management by experienced CPG and Revenue Growth Management veteran, Mike Downey. Read the first installment, “Uncovering and Maximizing the Revenue in Revenue Growth Management” that...

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Uncovering and Maximizing the Revenue in Revenue Growth Management

This is the first in a series of Revenue Growth Management (RGM) best practices from guest contributor and Revenue Growth Management and CPG veteran Mike Downey.

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CPG companies left fishing for answers in data lakes instead of building streams of intelligence

The landscape of consumer goods companies increasingly has been spotted with growing data lakes housing a company’s historical data. While these data lakes provide some organization and access to the vast amount of data a company has, there is significant manual work to fish out any insights. As...

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