T-Pro Solutions Best Practices Blog

Chasing Trade Investment ROI - Resentment, Ramification and Realities

When it comes to a CPG company’s evaluation of trade spend effectiveness there are few KPIs that are used as a barometer of success more than Return on Investment (ROI). However, getting to an accurate ROI during post-event analysis or setting ROI targets as part of the sales planning process...

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What's In Your Strategy? Building an Event Library for Optimized Planning Results

For today’s consumer product goods companies, there is increased pressure to see sustainable growth, which creates a higher demand for data-supported decision-making and strategies. As the need for data continues to expand, especially as it relates to in-store promotions, companies are...

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2 Topics that Need to be Part of every CPG Trade Planning and Budgeting Conversation

For many CPG companies sales planning for next year is already a hot topic. With this, the unavoidable conversations about budgeting, past performance and hopefully predictions for growth arise. Unfortunately, most sales, trade marketing, sales planning and finance teams are underinformed, due...

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Price Pressures Push Planning for Predictable Profits

“The world’s biggest consumer-products makers are struggling to raise prices, as fierce competition keeps a lid on sales growth,” according to The Wall Street Journal article, “Big Consumer Brands Like Raising Prices, but It Is Getting Harder”.

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What is IT’s role in an analytics center of excellence?

According to the “Retail and Consumer Goods Analytics Study” by Consumer Goods Technology and Retail Info Systems, over 36% of Consumer Goods respondents defined having a limited analytics toolset as a major challenge. Furthermore, over 38% of respondents identified the inability to integrate...

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Business Blind Spots Expose Risk to CPG Growth Sustainability

The majority of today’s vehicles have enhanced safety features that alert you when you make a driving decision that puts you in jeopardy. The logic is that to increase safety we must eliminate vulnerability, specifically in our blind spots. Businesses also have blind spots – areas of assumed...

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How Predictive Analytics is Defining the Future for Tomorrow’s CPG Finance Leaders

Trade spending in today’s Consumer Goods companies is more often under a microscope than ever before. The days of “make the number at any cost” have evolved to “-formulate the optimal number that we need to attain and develop the strategy to get us there.” With this, the responsibility of...

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Begin with the Base: Building the foundation for accurate post-event analysis and planning

When we sit down with prospective clients, there are common frustrations that lead them to seek out a solution – better post-event analysis, need to quantify promotional ROI, more controlled and profitable planning processes, etc. However, none resonate with CPG sales and marketing professionals...

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3 Ways Predictive Analytics Helps CPG IT Leaders Have the Most Impact

 Today’s Consumer Goods IT Leaders are expected to be aligning technology investment with business objectives. Doing so requires them to balance expense, resource demand and implementation risk with organizational improvement and revenue potential. With such a saturated inbox and plentiful...

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To Find Margin Points, CPG Executives Must Prioritize New Opportunity and Measurable Improvement

“Big food companies are experiencing anemic growth thanks to changing consumer tastes, toward more-healthful and less-refined foods, along with rising retailer fees and trucking costs eating into profits this year,” according to Wall Street Journal reporters Heather Haddon and Annie Gasparro in...

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