T-Pro Solutions Best Practices Blog

Building a Smart Trade Program: Why CIOs Are Betting on Best-of-Breed When it Comes to Analytics

There is an old adage when it comes to purchasing technology that begins, “No one ever was fired for buying….” While what comes next varies depending on the year or the organization, the underlying theme of “doing more of what we have always done” has stood for progress in many consumer goods...

Read More

Disrupting the Disruptors: What CPG Companies Can Learn from Disney’s Push Away from Netflix

It wasn’t that long ago that the doom and gloom of traditional media companies in the face of the disruptor Netflix was being predicted. So long, Blockbuster.

Read More

Millennials Aren’t Destroying CPG Brands, But Creating New Opportunities

“At first glance, millennial and Gen Z shoppers might seem to be sounding the death knell for the beleaguered brick-and-mortar retail industry,” this, from Marketing Land’s “Retail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential future.” This statement probably...

Read More

How Spreadsheets are Causing Your Fiscal Frustration

In the Wall Street Journal article, “Stop Using Excel, Finance Chiefs Tell Staffs,” Tatyana Shumsky reports that Adobe CFO, Mark Garrett, has cracked down on the antiquated notion of using spreadsheets to manage data. You may be wondering what this tale of Adobe has to do with consumer goods,...

Read More

2017 Roundup: Best Blogs

We've compiled the blogs you've loved most this year.

Read More

What To Do With Your Trade Investment Amidst the Retail Apocalypse

Notable changes in the retail landscape, such as Target’s store closures and the decision by UK retailer, Waitrose, to halt new store developments, don’t mean that manufacturers should begin to cut trade investment as a trickle-down effect without understanding how it will impact the business....

Read More

Come Together: How Trade Promotion Optimization Unites People and Processes

Two of the biggest sources of contention within CPG companies revolve around internal competing views of business health and miscommunication between manufacturer and retailer. Due to redundant manual data entries in Excel spreadsheets and lack of visibility into one database, separate...

Read More

Asking the Right Questions When Choosing a TPM/TPO Platform

The consumer packaged goods (CPG) industry is changing at a rapid pace. Consumers are making choices faster and are armed with more information. This means that CPG marketing and sales teams need to keep pace, and it’s impossible to do so without a technology tool that provides real-time,...

Read More

Store Closures, Shrinking Shelf Space and Low-Cost Competition. Oh my!

According to Business Insider, Target has announced that it will be closing twelve stores nationwide. However, this not unusual. Due to increasing ecommerce shopping habits among other factors, brick and mortar stores find themselves struggling to compete against their digital counterparts....

Read More

2018 won’t be the year that you cut trade investment, but it can be the year you start believing in it

In 2018, CPG companies will once again invest upwards of $200 billion on in-store promotions. This despite the fact that many of these same companies are shredding marketing budgets, searching for cost-saving measures, and as the POI 2017 TPx and Retail Execution Survey concludes 84% are...

Read More