T-Pro Solutions Best Practices Blog

What trade marketers can learn from the NBA finals

 When the Cleveland Cavaliers and the Golden State Warriors tip off tomorrow tonight in a decisive game 3 of the NBA finals, many fans and analysts will be asking themselves, “will anything be different?” The reality is that the game should be different because NBA teams have access to a...

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Walmart is offering up more data. But can CPG companies do anything with it?

“Inventory missteps are a chronic drain on retail sales and earnings,” states Forbes contributor Barbara Thau in her post, “Walmart's Supplier Mandate: Replenish Shelves Faster, And We'll Turn Over Customer Data”. As a result, Walmart is trying to combat the cost of empty shelves by offering a...

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Finance vs. Revenue Management: How Prioritizing Balance Can Accelerate Growth for CPG Companies 

Budget vs. Strategy. Past vs. Future. Expense vs. Investment. Due to two different ways of looking at trade investment, finance and revenue management teams within CPG companies can sometimes face unclear priorities. As a result, the focus is on reconciling expenses and minimizing spending...

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How Spreadsheets are Causing Your Fiscal Frustration

In the Wall Street Journal article, “Stop Using Excel, Finance Chiefs Tell Staffs,” Tatyana Shumsky reports that Adobe CFO, Mark Garrett, has cracked down on the antiquated notion of using spreadsheets to manage data. You may be wondering what this tale of Adobe has to do with consumer goods,...

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4 Steps to Becoming a Trade Marketing Game Changer

Trade marketers with the ambition to impact their business might find themselves between a rock and a hard place without the tools or authority to connect idea and action. Often they see challenges tied to inefficient spreadsheets and uninformed planning and want to improve overall...

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Is Your Organization’s Focus on the Past Threatening its Financial Future?

We spend a significant amount of time waiting. Waiting for the data to come in. Waiting for the data to be cleansed. Waiting for the data to be analyzed. Waiting for the analysis to be compared to other analysis. Waiting for the new analysis to be compared to company objectives. Waiting for an...

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Quantifying the Cost of the Status Quo

You can’t measure what you can’t see and many CPG companies find themselves struggling to measure and quantify promotional results. This stems from companies being blinded by running the same plans year after year and failing to see the ineffectiveness of their trade promotion investment and the...

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The Logical Step You Need to be Taking in Your Trade Planning

Many companies scramble to make successful changes to trade planning that affect business performance without the necessary insight and flexibility provided by predictive analytics. However, by simplifying the trade planning process using analytical insight and predictive modeling, companies can...

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The Importance of Leadership Driven Analytics

Many CPG executives find themselves setting a powerful focus during sales planning meetings, only for teams to return to business as usual with the same outdated and ineffective planning practices. It’s up to you as a CPG leader to set the tone for 2018 and your message highlighting sustainable...

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Amazon’s Purchase of Whole Foods Provides Uncharted Collaboration Opportunity for Manufacturers and Retailers

What started out as whispers of the potential impact Amazon’s acquisition of Whole Foods will have on the grocery market, has quickly turned to screams of shareholders from the largest retailers to respond to the inevitable shift in the way consumers shop.

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