T-Pro Solutions Best Practices Blog

Best Practices for Preparing Your Team for TPx Success

As companies begin to overcome the perception and technical objections related to addressing trade investment with an analytical solution, sustaining the momentum to ensure adoption and begin to see results becomes an ongoing necessity.

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How to Manage the Technology Considerations of Trade Promotion

Many companies have grown comfortable with the fact that the processes they are using, and have always been using, are not working to deliver the level of performance they desire. As a result, the trouble of changing seems to outweigh the benefits. Most have a system to track their trade...

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ANSWERED! 6 Questions Consumer Goods Organizations Must Address to Succeed at TPx Change

As part of the 2018 Promotion Optimization Institute’s Fall Summit, Tony Pfennig, Kellogg’s, and Joe Kent, InnovAsian, participated in a panel discussion to share the change management best practices and learnings from their organizations’ journey to TPx. Below is a summary of their responses as...

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5 Ways Finance Leaders Are Helping Their Sales Organization Create Better Outcomes

The relationship between CPG sales and finance departments, when it comes to trade finance and promotional spending, can often be adversarial. However, as more successful CPG companies turn to a data-driven analytical approach to managing their trade investment, the central intelligence...

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