T-Pro Solutions Best Practices Blog

ANSWERED! 6 Questions Consumer Goods Organizations Must Address to Succeed at TPx Change

As part of the 2018 Promotion Optimization Institute’s Fall Summit, Tony Pfennig, Kellogg’s, and Joe Kent, InnovAsian, participated in a panel discussion to share the change management best practices and learnings from their organizations’ journey to TPx. Below is a summary of their responses as...

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5 Ways Finance Leaders Are Helping Their Sales Organization Create Better Outcomes

The relationship between CPG sales and finance departments, when it comes to trade finance and promotional spending, can often be adversarial. However, as more successful CPG companies turn to a data-driven analytical approach to managing their trade investment, the central intelligence...

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