As many CPG organizations mature in their approach to Revenue Growth Management, RGM leaders are starting to tackle difficult questions such as how we think about pricing and how can we think differently about investing with our retail partners. In gathering the intelligence and mapping out the...
You are more than likely aware of the impact that data intelligence siloes have on the CPG industry’s ability to make data-driven decisions. Due to the miscommunication and skewed view of the truth associated with these data siloes, many companies are searching for ways to eliminate them in favor...
Many companies scramble to make successful changes to trade planning that affect business performance without the necessary insight and flexibility provided by predictive analytics. However, by simplifying the trade planning process using analytical insight and predictive modeling, companies can...
When it comes to using the mounds of incoming data to improve performance and increase revenue, Netflix has proven that they know what they're doing. They’ve become so adept at using data to develop and market their product that they can practically guarantee themselves success. In an article...
The demand for Consumer Goods companies to use data to influence strategy and decision making increases as the pressure to create sustainable growth rises. However, many companies fail to reach their full potential, particularly in the area of trade promotion optimization, due to the manner in...
Dirty data runs rampant in the CPG industry and many CPG companies see the cleanliness and integrity of their data as an obstacle towards gaining analytical insight. However, companies don’t need to view their unclean data with fear when moving from a transactional process to an analytical...
Even though considering yet another solution for your company may bring about a sense of dread due to unfortunate experiences in the past, embracing change does not always have to be painful. While implementing an analytics solution may mean changes to the way you operate business, it also means...
Protect. Position. Strengthen. Sustain. Grow.
Improving the use of, and access to data has become a priority for most businesses in and out of the CPG sector. For most CPG marketers, the amounts of data under review are reaching unmanageable levels. Common uses of data for Trade Promotion Optimization (TPO) are: