T-Pro Solutions Best Practices Blog

2 Topics that Need to be Part of every CPG Trade Planning and Budgeting Conversation

For many CPG companies sales planning for next year is already a hot topic. With this, the unavoidable conversations about budgeting, past performance and hopefully predictions for growth arise. Unfortunately, most sales, trade marketing, sales planning and finance teams are underinformed, due...

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How Predictive Analytics is Defining the Future for Tomorrow’s CPG Finance Leaders

Trade spending in today’s Consumer Goods companies is more often under a microscope than ever before. The days of “make the number at any cost” have evolved to “-formulate the optimal number that we need to attain and develop the strategy to get us there.” With this, the responsibility of...

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CPG CAGNY Announcements Balance Risk and Reward in the Hopes of Spurring Growth

As executives of the leading consumer goods companies gathered for the annual Consumer Analyst Group of New York conference in Boca Raton recently, there was no shortage of strategies to spur growth – new product innovation, e-commerce prioritization, acquisition rumors, and more. While these...

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Finance vs. Revenue Management: How Prioritizing Balance Can Accelerate Growth for CPG Companies 

Budget vs. Strategy. Past vs. Future. Expense vs. Investment. Due to two different ways of looking at trade investment, finance and revenue management teams within CPG companies can sometimes face unclear priorities. As a result, the focus is on reconciling expenses and minimizing spending rather...

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How Spreadsheets are Causing Your Fiscal Frustration

In the Wall Street Journal article, “Stop Using Excel, Finance Chiefs Tell Staffs,” Tatyana Shumsky reports that Adobe CFO, Mark Garrett, has cracked down on the antiquated notion of using spreadsheets to manage data. You may be wondering what this tale of Adobe has to do with consumer goods,...

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2017 Roundup: Best Blogs

We've compiled the blogs you've loved most this year.

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Store Closures, Shrinking Shelf Space and Low-Cost Competition. Oh my!

According to Business Insider, Target has announced that it will be closing twelve stores nationwide. However, this not unusual. Due to increasing ecommerce shopping habits among other factors, brick and mortar stores find themselves struggling to compete against their digital counterparts....

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Financial Leadership in the Age of Analytics

No longer are CPG finance leaders simply spending justifiers. With the growing importance of data and analytics in the industry, they are now becoming investment drivers and data interpreters. That said, the incorporation of post-event and predictive analytics means that financial leadership in...

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Budgeting Boomerang: How today’s CPG leaders are using analytics to return more from their trade promotion investment

At the start of 2017, we referenced Vice President of Marketing at Kaufman Hall, Abe Cohen, as saying in a CFO.com article that, “Organizations spend way too much time every year going through the annual budgeting process.” (see the original blog post) We are once again facing the budgeting...

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Trade Promotion Cost Cutting Does Not Need to be Your Only Option

Recently, Procter & Gamble announced a move to cut $12 billion in costs by 2021. But they aren’t the only ones. These same goals are echoed on the earnings calls and corporate objectives of CPG companies across the globe.

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