This post is an excerpt from the E-Book: "Putting the O in Optimization". Download the entire book here.
The McKinsey & Co. post, “Winning in consumer packaged goods through data and analytics” by Kari Alldredge, Jen Henry, Julie Lowrie, and Antonio Rocha states, “All winners use both...
Terry Ziegler, CEO and co-Founder T-Pro Solutions
CEO of T-Pro, Terry Ziegler, provided some tips in Progressive Grocer for making the most of your trade marketing investment. Below is what he had to say:
T-Pro Solutions provides consumer packaged goods (CPG) manufacturers with a suite of AI software applications to more efficiently analyze and manage their Trade Promotion investment in a “Software as a Solution” (SaaS) environment. T-Pro Solutions focuses on applying artificial intelligence to the data management, analysis and predictive planning practices of the Consumer Packaged Goods (CPG) companies to empower their teams to more effectively and accurately make informed and growth-sustaining business decisions.
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