T-Pro Solutions Best Practices Blog

C-Suite Under Siege in the Mature CPG Sector

The Wall Street Journal article on May 29, 2018 entitled “Food Companies Churn through CEO’s, Desperate for New Ideas” by Annie Gasparro and Jacob Bunge, states that 16 CPG CEO’s representing over $150B in annual revenue have retired or been replaced over the past 2-year period. Some of the more...

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What is IT’s role in an analytics center of excellence?

According to the “Retail and Consumer Goods Analytics Study” by Consumer Goods Technology and Retail Info Systems, over 36% of Consumer Goods respondents defined having a limited analytics toolset as a major challenge. Furthermore, over 38% of respondents identified the inability to integrate...

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Business Blind Spots Expose Risk to CPG Growth Sustainability

The majority of today’s vehicles have enhanced safety features that alert you when you make a driving decision that puts you in jeopardy. The logic is that to increase safety we must eliminate vulnerability, specifically in our blind spots. Businesses also have blind spots – areas of assumed...

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How Predictive Analytics is Defining the Future for Tomorrow’s CPG Finance Leaders

Trade spending in today’s Consumer Goods companies is more often under a microscope than ever before. The days of “make the number at any cost” have evolved to “-formulate the optimal number that we need to attain and develop the strategy to get us there.” With this, the responsibility of...

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To Find Margin Points, CPG Executives Must Prioritize New Opportunity and Measurable Improvement

“Big food companies are experiencing anemic growth thanks to changing consumer tastes, toward more-healthful and less-refined foods, along with rising retailer fees and trucking costs eating into profits this year,” according to Wall Street Journal reporters Heather Haddon and Annie Gasparro in...

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Come Together: How Trade Promotion Optimization Unites People and Processes

Two of the biggest sources of contention within CPG companies revolve around internal competing views of business health and miscommunication between manufacturer and retailer. Due to redundant manual data entries in Excel spreadsheets and lack of visibility into one database, separate...

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2018 won’t be the year that you cut trade investment, but it can be the year you start believing in it

In 2018, CPG companies will once again invest upwards of $200 billion on in-store promotions. This despite the fact that many of these same companies are shredding marketing budgets, searching for cost-saving measures, and as the POI 2017 TPx and Retail Execution Survey concludes 84% are...

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Financial Leadership in the Age of Analytics

No longer are CPG finance leaders simply spending justifiers. With the growing importance of data and analytics in the industry, they are now becoming investment drivers and data interpreters. That said, the incorporation of post-event and predictive analytics means that financial leadership in...

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Whose Project is it Anyway?

When it comes to evaluating solutions that impact your trade investment, blurred lines of ownership between departments create a demand for C-Level guidance to ensure the necessary change management is implemented for maximum results. Because Trade Promotion Optimization affects sales, trade...

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5 Ways CPG Companies Can Manage Change When New Technology Initiatives Ask People to Think Differently

The CPG industry is changing. With the continuous loss of brand loyalty and the rise of online shopping, in-store promotions are more critical than ever. As a result, more manufacturers have a heightened sense of urgency to optimize their trade promotion investment. More specifically,...

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