“Only 13.3% [of surveyed finance professionals] are pursuing the full complement of descriptive, prescriptive and predictive analytics, while nearly three times as many (34.9%) indicated that they do not even know which forms of analytics their companies have adopted,” according to the Wall Street ...
What’s your relationship with your CFO? Are you providing the answers about your trade program that they need? How do you know?
Manufacturing companies are only capturing a mere 20-30% of the revenue and efficiency gains that they were predicted to in the past five years, notes the Harvard Business Review article by Nicolaus Henke, Jacques Bughin and Michael Chui from McKinsey, “Most Industries Are Nowhere Close to...
While many companies tend to think forward as far as planning, they haven’t been able to look forward in terms of trade spend versus trade investment. Currently, most CPG companies manage trade on transactional level, meaning that it’s money in, money out. With this approach trade spend is seen as...
“Companies must incorporate analytics into their strategic vision and use it to make better, faster decisions.”
Over 90% of CFOs surveyed by consulting firm Kaufman Hall said that their top goal for 2017 revolves around utilizing their data at hand to make critical decisions, according to CFO.com Staff Writer, Sean Allocca’s article “Analytics CFOs’ Top Goal for 2017: Better Analysis and Reporting.”
Many CFOs today find themselves forced to allocate more funds into trade promotion a quantified return on the incremental investment. In fact, an article on CFO.com by reporter David McCann, “Disappointed with FP&A? Ramp Up Tech Spending,” cites the Association for Finance Professionals’ new survey...
When we think of trade promotion investment we tend to focus on connecting isolated events to overall brand or category performance. This is challenging by itself due to a limited ability of some Consumer Goods companies to harmonize their data and gain visibility to a quantified ROI of promoted...
With the continued rise of smart technology and analytics, you might ask yourself the above question. It’s very easy to feel as if analytics are taking the place of humans in the workplace. However, unlike I, Robot, the technology is only here to allow us to focus on the true nature of our jobs....
The role of the CFO in a Consumer Goods company continues to become more strategic in driving revenue initiatives and cost-savings. This is in part because of the growing cross-functional responsibilities that affect how organizations manage investment and growth.