T-Pro Solutions Best Practices Blog

The Revenue Growth Management Equation: RGM + TPO = ROI

In building our continuing series on Revenue Growth Management, a theme that we see pervading successful CPG organizations is the commitment to optimize the people, processes, data and technology that support any RGM initiative. Deficiencies in any of these areas not only threatens the...

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To Find Margin Points, CPG Executives Must Prioritize New Opportunity and Measurable Improvement

“Big food companies are experiencing anemic growth thanks to changing consumer tastes, toward more-healthful and less-refined foods, along with rising retailer fees and trucking costs eating into profits this year,” according to Wall Street Journal reporters Heather Haddon and Annie Gasparro in...

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Disrupting the Disruptors: What CPG Companies Can Learn from Disney’s Push Away from Netflix

It wasn’t that long ago that the doom and gloom of traditional media companies in the face of the disruptor Netflix was being predicted. So long, Blockbuster.

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What To Do With Your Trade Investment Amidst the Retail Apocalypse

Notable changes in the retail landscape, such as Target’s store closures and the decision by UK retailer, Waitrose, to halt new store developments, don’t mean that manufacturers should begin to cut trade investment as a trickle-down effect without understanding how it will impact the business....

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Whose Project is it Anyway?

When it comes to evaluating solutions that impact your trade investment, blurred lines of ownership between departments create a demand for C-Level guidance to ensure the necessary change management is implemented for maximum results. Because Trade Promotion Optimization affects sales, trade...

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5 Ways CPG Companies Can Manage Change When New Technology Initiatives Ask People to Think Differently

The CPG industry is changing. With the continuous loss of brand loyalty and the rise of online shopping, in-store promotions are more critical than ever. As a result, more manufacturers have a heightened sense of urgency to optimize their trade promotion investment. More specifically,...

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4 Myths About Trade Promotion Optimization that Are Jeopardizing Your Trade Investment

A common theme among CPG companies is a desire to deliver stronger results from their trade investment, but being reluctant to consider software solution alternatives due to misconceptions about the tools that may help them achieve these results. Unfortunately, these misconceptions put their...

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5 Goals CPG Executives Can Accomplish With a TPO

For many CPG companies analytics is an interest that never evolves into action. This is due to the thinking that adopting analytics will be a significant change in how the company operates resulting in greater expenses, greater resources and greater headaches without tangible results. 

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Search for Enterprise Answers Often Leads to Enterprise Agony

The days of a technology purchase being made to quickly fill a hole or temporarily solve a problem have passed. Unfortunately, these reactionary expenses have been replaced by costly customized projects; many of which never come to fruition. This company-centric mindset that “our problems” are...

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Why Confusion About Trade Technology Capabilities May Be Delaying Achievable Growth

With good reason, CPG companies are turning to technology to improve the management and performance of their trade investment. Simply relying on the manual compiling and analysis of data is error-prone and ineffective. Even when done on spreadsheets or with custom calculators, processes are...

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