Whether it is P&G’s recent announcement to cut $200M from their marketing spend, Nestlé’s decision to take a “timeout” from trying to boost organic sales, or Unilever’s notice that it will divest its margarine and spreads business, executive-level decision making for Consumer Goods leaders must...
The Consumer Goods sector is a space where large investments and high volatility often result in grand shifts in the name of effectiveness and profitability. Industry giants like Unilever, Coca-Cola, and Nestle have recently announced reorganization and re-strategizing to spur growth and cost...
Much has been made of the shrinking landscape of the Consumer Goods industry with particular vulnerability brought to light with the “mega” acquisition announcements in the last 6 months companies such as Kraft Heinz Co.’s play for Unilever and Mondelez’s offer for Hershey. What comes to light in...
“Only 13.3% [of surveyed finance professionals] are pursuing the full complement of descriptive, prescriptive and predictive analytics, while nearly three times as many (34.9%) indicated that they do not even know which forms of analytics their companies have adopted,” according to the Wall Street ...
What’s your relationship with your CFO? Are you providing the answers about your trade program that they need? How do you know?
Manufacturing companies are only capturing a mere 20-30% of the revenue and efficiency gains that they were predicted to in the past five years, notes the Harvard Business Review article by Nicolaus Henke, Jacques Bughin and Michael Chui from McKinsey, “Most Industries Are Nowhere Close to...
“Companies must incorporate analytics into their strategic vision and use it to make better, faster decisions.”
One of the responsibilities that CPG Finance and Revenue Management Departments are tasked with is putting in place and monitoring “guardrails” to protect organizational investment and revenue generation. Historically, trade promotion is an area where putting these guardrails in place is...
Even though considering yet another solution for your company may bring about a sense of dread due to unfortunate experiences in the past, embracing change does not always have to be painful. While implementing an analytics solution may mean changes to the way you operate business, it also means...
With the continued rise of smart technology and analytics, you might ask yourself the above question. It’s very easy to feel as if analytics are taking the place of humans in the workplace. However, unlike I, Robot, the technology is only here to allow us to focus on the true nature of our jobs....