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T-Pro Solutions Best Practices Blog

Asking the Right Questions When Choosing a TPM/TPO Platform

The consumer packaged goods (CPG) industry is changing at a rapid pace. Consumers are making choices faster and are armed with more information. This means that CPG marketing and sales teams need to keep pace, and it’s impossible to do so without a technology tool that provides real-time,...

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Store Closures, Shrinking Shelf Space and Low-Cost Competition. Oh my!

According to Business Insider, Target has announced that it will be closing twelve stores nationwide. However, this not unusual. Due to increasing ecommerce shopping habits among other factors, brick and mortar stores find themselves struggling to compete against their digital counterparts....

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2018 won’t be the year that you cut trade investment, but it can be the year you start believing in it

In 2018, CPG companies will once again invest upwards of $200 billion on in-store promotions. This despite the fact that many of these same companies are shredding marketing budgets, searching for cost-saving measures, and as the POI 2017 TPx and Retail Execution Survey concludes 84% are...

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Financial Leadership in the Age of Analytics

No longer are CPG finance leaders simply spending justifiers. With the growing importance of data and analytics in the industry, they are now becoming investment drivers and data interpreters. That said, the incorporation of post-event and predictive analytics means that financial leadership in...

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4 Myths About Trade Promotion Optimization that Are Jeopardizing Your Trade Investment

A common theme among CPG companies is a desire to deliver stronger results from their trade investment, but being reluctant to consider software solution alternatives due to misconceptions about the tools that may help them achieve these results. Unfortunately, these misconceptions put their...

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Trade Promotion Cost Cutting Does Not Need to be Your Only Option

Recently, Procter & Gamble announced a move to cut $12 billion in costs by 2021. But they aren’t the only ones. These same goals are echoed on the earnings calls and corporate objectives of CPG companies across the globe.

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Problems and Solutions: Overcoming Turmoil with Joint Business Planning

The CPG industry is mature and witnessing transformative change. In the past decade, the industry has realized limited growth, with the exception of a few innovative categories, and is now witnessing an all-out assault on everyday price and margins with the introduction of LIDL, Aldi (900 store...

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Why Confusion About Trade Technology Capabilities May Be Delaying Achievable Growth

With good reason, CPG companies are turning to technology to improve the management and performance of their trade investment. Simply relying on the manual compiling and analysis of data is error-prone and ineffective. Even when done on spreadsheets or with custom calculators, processes are...

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Advancing Your Business with Analytics

By now, finance professionals have recognized the growing importance of data to their business. However, recognizing this is not a big enough step to advocate for any real change or see any results. The reality is data needs to be combined with advanced analytics to see results. Not only can...

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Trade Optimization ROI will be Measured in More than Just Dollars and Cents

Summary: The estimated 3%-5% annual return on trade investment with integration of a Trade Promotion Optimization Solution will go a long way to justifying the investment on the #2 line item in your budget, but the empowering and intelligence silo-destroying benefits to your departments, will...

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