T-Pro Solutions Best Practices Blog

CPG CAGNY Announcements Balance Risk and Reward in the Hopes of Spurring Growth

As executives of the leading consumer goods companies gathered for the annual Consumer Analyst Group of New York conference in Boca Raton recently, there was no shortage of strategies to spur growth – new product innovation, e-commerce prioritization, acquisition rumors, and more. While these...

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What CPG Companies Can Learn from Wayfair’s 3D Modeling Feature

The concept of “try before you buy” has exploded. Consumers can utilize digital modeling to try on makeup or even see how furniture would look in their home, as seen in Wayfair’s “View in Room 3D” feature. This means consumers no longer have to risk taking a guess that ends up being a...

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It Takes an Army! Or Does It? The Reality of TPO Solution Integration

Today’s IT leaders are in the difficult position to maximize opportunity and progress with a reduction in expenses and resources. Make the right choice and impact the entire organization, but make the wrong choice and tie yourself to a never-ending project that results in a virtual black hole of...

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Disrupting the Disruptors: What CPG Companies Can Learn from Disney’s Push Away from Netflix

It wasn’t that long ago that the doom and gloom of traditional media companies in the face of the disruptor Netflix was being predicted. So long, Blockbuster.

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What To Do With Your Trade Investment Amidst the Retail Apocalypse

Notable changes in the retail landscape, such as Target’s store closures and the decision by UK retailer, Waitrose, to halt new store developments, don’t mean that manufacturers should begin to cut trade investment as a trickle-down effect without understanding how it will impact the business....

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Come Together: How Trade Promotion Optimization Unites People and Processes

Two of the biggest sources of contention within CPG companies revolve around internal competing views of business health and miscommunication between manufacturer and retailer. Due to redundant manual data entries in Excel spreadsheets and lack of visibility into one database, separate...

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Asking the Right Questions When Choosing a TPM/TPO Platform

The consumer packaged goods (CPG) industry is changing at a rapid pace. Consumers are making choices faster and are armed with more information. This means that CPG marketing and sales teams need to keep pace, and it’s impossible to do so without a technology tool that provides real-time,...

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Store Closures, Shrinking Shelf Space and Low-Cost Competition. Oh my!

According to Business Insider, Target has announced that it will be closing twelve stores nationwide. However, this not unusual. Due to increasing ecommerce shopping habits among other factors, brick and mortar stores find themselves struggling to compete against their digital counterparts....

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This won’t be the year that you cut trade investment, but it can be the year you start believing in it

CPG companies will once again invest upwards of $200 billion on in-store promotions. This despite the fact that many of these same companies are shredding marketing budgets, searching for cost-saving measures, and as the POI 2017 TPx and Retail Execution Survey concludes 84% are dissatisfied...

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Financial Leadership in the Age of Analytics

No longer are CPG finance leaders simply spending justifiers. With the growing importance of data and analytics in the industry, they are now becoming investment drivers and data interpreters. That said, the incorporation of post-event and predictive analytics means that financial leadership in...

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