T-Pro Solutions Best Practices Blog

4 Myths About Trade Promotion Optimization that Are Jeopardizing Your Trade Investment

A common theme among CPG companies is a desire to deliver stronger results from their trade investment, but being reluctant to consider software solution alternatives due to misconceptions about the tools that may help them achieve these results. Unfortunately, these misconceptions put their trade...

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Trade Promotion Cost Cutting Does Not Need to be Your Only Option

Recently, Procter & Gamble announced a move to cut $12 billion in costs by 2021. But they aren’t the only ones. These same goals are echoed on the earnings calls and corporate objectives of CPG companies across the globe.

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Problems and Solutions: Overcoming Turmoil with Joint Business Planning

The CPG industry is mature and witnessing transformative change. In the past decade, the industry has realized limited growth, with the exception of a few innovative categories, and is now witnessing an all-out assault on everyday price and margins with the introduction of LIDL, Aldi (900 store...

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Why Confusion About Trade Technology Capabilities May Be Delaying Achievable Growth

With good reason, CPG companies are turning to technology to improve the management and performance of their trade investment. Simply relying on the manual compiling and analysis of data is error-prone and ineffective. Even when done on spreadsheets or with custom calculators, processes are often...

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Advancing Your Business with Analytics

By now, finance professionals have recognized the growing importance of data to their business. However, recognizing this is not a big enough step to advocate for any real change or see any results. The reality is data needs to be combined with advanced analytics to see results. Not only can...

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Trade Optimization ROI will be Measured in More than Just Dollars and Cents

Summary: The estimated 3%-5% annual return on trade investment with integration of a Trade Promotion Optimization Solution will go a long way to justifying the investment on the #2 line item in your budget, but the empowering and intelligence silo-destroying benefits to your departments, will only...

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Why Small Changes in CPG Trade Marketing Promotions Can Lead to Big Results

The Consumer Goods sector is a space where large investments and high volatility often result in grand shifts in the name of effectiveness and profitability. Industry giants like Unilever, Coca-Cola, and Nestle have recently announced reorganization and re-strategizing to spur growth and cost...

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What is the Role of Trade Investment in the Zero-Based Budget Driven CPG Sector?

In an April 2017 Food Business News article, “3G, Kraft Heinz driving change” by staff writer Josh Sosland, Nicholas S. Fereday, senior analyst, Rabobank, New York, shares, “the unwelcome attention has forced these Rubenesque companies to slim down and boost margins by scouring through their own...

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How Does a Company Optimize Promotions When They are Drowning in Data?

Both technology and the digital landscape have created BIG data, available to both the retailer and supplier. But the ability to use that data, to shed light on decisions, stop guessing and stop spending time on low-value tasks, has alluded many companies.

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Why CPG Leaders Are Taking a Hands-On Approach to Technology

In a move that reflects a growing trend in the Consumer Goods industry, the Wall Street Journal reports Coca-Cola announcing IT will now report directly to the CEO. While there is no question that technology is taking a more relevant position in managing data, automating processes, and fostering...

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