T-Pro Solutions Best Practices Blog

How Predictive Analytics is Defining the Future for Tomorrow’s CPG Finance Leaders

Trade spending in today’s Consumer Goods companies is more often under a microscope than ever before. The days of “make the number at any cost” have evolved to “-formulate the optimal number that we need to attain and develop the strategy to get us there.” With this, the responsibility of...

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What CPG Companies Can Learn from Wayfair’s 3D Modeling Feature

The concept of “try before you buy” has exploded. Consumers can utilize digital modeling to try on makeup or even see how furniture would look in their home, as seen in Wayfair’s “View in Room 3D” feature. This means consumers no longer have to risk taking a guess that ends up being a...

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Disrupting the Disruptors: What CPG Companies Can Learn from Disney’s Push Away from Netflix

It wasn’t that long ago that the doom and gloom of traditional media companies in the face of the disruptor Netflix was being predicted. So long, Blockbuster.

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Store Closures, Shrinking Shelf Space and Low-Cost Competition. Oh my!

According to Business Insider, Target has announced that it will be closing twelve stores nationwide. However, this not unusual. Due to increasing ecommerce shopping habits among other factors, brick and mortar stores find themselves struggling to compete against their digital counterparts....

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Are CPG Manufacturers’ Insights Being Left in the Grocery Store Parking Lot?

As more retailers adopt predictive analytics, such as Kroger, Albertson’s and now BJs Wholesale, the potential arises to unlock key consumer insights that will change the way a retailer operates. Retail moguls have successfully gained access to historical, real-time and predictive shopper data...

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5 Goals CPG Executives Can Accomplish With a TPO

For many CPG companies analytics is an interest that never evolves into action. This is due to the thinking that adopting analytics will be a significant change in how the company operates resulting in greater expenses, greater resources and greater headaches without tangible results. 

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Is Your Organization’s Focus on the Past Threatening its Financial Future?

We spend a significant amount of time waiting. Waiting for the data to come in. Waiting for the data to be cleansed. Waiting for the data to be analyzed. Waiting for the analysis to be compared to other analysis. Waiting for the new analysis to be compared to company objectives. Waiting for an...

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The Logical Step You Need to be Taking in Your Trade Planning

Many companies scramble to make successful changes to trade planning that affect business performance without the necessary insight and flexibility provided by predictive analytics. However, by simplifying the trade planning process using analytical insight and predictive modeling, companies can...

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Advancing Your Business with Analytics

By now, finance professionals have recognized the growing importance of data to their business. However, recognizing this is not a big enough step to advocate for any real change or see any results. The reality is data needs to be combined with advanced analytics to see results. Not only can...

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How to Successfully Turn Data Influx into Data Insight with Predictive Analytics

As a trade marketer, you oversee a significant investment in trade spend. Historically, managing this spending relied on experience and intuition. Suddenly the flood gates of data are upon us. Your gut says that it is too much to take in, but before you end up employing the definition of...

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