T-Pro Solutions Best Practices Blog

The Data Problem Slowing Down CPG Revenue Growth Management Initiatives

As many CPG organizations mature in their approach to Revenue Growth Management, RGM leaders are starting to tackle difficult questions such as how we think about pricing and how can we think differently about investing with our retail partners. In gathering the intelligence and mapping out the...

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The Revenue Growth Management Equation: RGM + TPO = ROI

In building our continuing series on Revenue Growth Management, a theme that we see pervading successful CPG organizations is the commitment to optimize the people, processes, data and technology that support any RGM initiative. Deficiencies in any of these areas not only threatens the...

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