T-Pro Solutions Best Practices Blog

ANSWERED! 6 Questions Consumer Goods Organizations Must Address to Succeed at TPx Change

As part of the 2018 Promotion Optimization Institute’s Fall Summit, Tony Pfennig, Kellogg’s, and Joe Kent, InnovAsian, participated in a panel discussion to share the change management best practices and learnings from their organizations’ journey to TPx. Below is a summary of their responses as...

Read More

4 Ways CPG Executives are Reducing the Risk of Their Significant Trade Spending

Boards, shareholders, consumers are holding Consumer Goods companies and their leadership to higher standards than ever. This not only includes product quality and innovation, but also fiscal responsibility and sustainability. As a result, many practices where the “we’ve always done it this way”...

Read More

The Revenue Growth Management Equation: RGM + TPO = ROI

In building our continuing series on Revenue Growth Management, a theme that we see pervading successful CPG organizations is the commitment to optimize the people, processes, data and technology that support any RGM initiative. Deficiencies in any of these areas not only threatens the...

Read More

Simple and Sustainable Quenches CPG Thirst for Better TPx Experience

In reading a recent Consumer Goods Technology social media post calling for input on how companies are addressing the immediate need to move beyond traditional TPM, I was struck by the alarmist tone in an industry that has been trying to address the trade investment paradox for years.

Read More

Three Ways AI Can Amplify Your Trade Investment for Predictable Profitability

When it comes to managing trade investment, CPG companies can be paralyzed by the overwhelming task of managing incoming data. They rely heavily on manual intervention and cumbersome spreadsheets to glean even the slightest bit of insight. Even those companies that have adopted Trade Promotion...

Read More

Another Quarter. Another Quandary. CPG Companies Looking to Create a Better Financial Future with Predictive Analytics

As you read this you are “celebrating” either the end of another quarter or another fiscal year. Whether directly impacted by recent announcements of mergers and acquisitions or feeling the pressure of headlines calling for significant change in the wake of increased margin compression and...

Read More

C-Suite Under Siege in the Mature CPG Sector

The Wall Street Journal article on May 29, 2018 entitled “Food Companies Churn through CEO’s, Desperate for New Ideas” by Annie Gasparro and Jacob Bunge, states that 16 CPG CEO’s representing over $150B in annual revenue have retired or been replaced over the past 2-year period. Some of the more...

Read More

Chasing Trade Investment ROI - Resentment, Ramification and Realities

When it comes to a CPG company’s evaluation of trade spend effectiveness there are few KPIs that are used as a barometer of success more than Return on Investment (ROI). However, getting to an accurate ROI during post-event analysis or setting ROI targets as part of the sales planning process...

Read More