T-Pro Solutions Best Practices Blog

Simple and Sustainable Quenches CPG Thirst for Better TPx Experience

In reading a recent Consumer Goods Technology social media post calling for input on how companies are addressing the immediate need to move beyond traditional TPM, I was struck by the alarmist tone in an industry that has been trying to address the trade investment paradox for years.

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Three Ways AI Can Amplify Your Trade Investment for Predictable Profitability

When it comes to managing trade investment, CPG companies can be paralyzed by the overwhelming task of managing incoming data. They rely heavily on manual intervention and cumbersome spreadsheets to glean even the slightest bit of insight. Even those companies that have adopted Trade Promotion...

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Tech Tensions: How Retailer investment in technology is pushing manufacturers farther away from bargaining table

The immense pressure on retailers vying for consumer attention and loyalty is prompting a reinvestment in technology that turns data collection into data-driven actions. Unfortunately, the results of many of these retail technology initiatives leaves manufacturers struggling to keep up –...

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What is IT’s role in an analytics center of excellence?

According to the “Retail and Consumer Goods Analytics Study” by Consumer Goods Technology and Retail Info Systems, over 36% of Consumer Goods respondents defined having a limited analytics toolset as a major challenge. Furthermore, over 38% of respondents identified the inability to integrate...

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3 Ways Predictive Analytics Helps CPG IT Leaders Have the Most Impact

 Today’s Consumer Goods IT Leaders are expected to be aligning technology investment with business objectives. Doing so requires them to balance expense, resource demand and implementation risk with organizational improvement and revenue potential. With such a saturated inbox and plentiful...

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It Takes an Army! Or Does It? The Reality of TPO Solution Integration

Today’s IT leaders are in the difficult position to maximize opportunity and progress with a reduction in expenses and resources. Make the right choice and impact the entire organization, but make the wrong choice and tie yourself to a never-ending project that results in a virtual black hole of...

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Building a Smart Trade Program: Why CIOs Are Betting on Best-of-Breed When it Comes to Analytics

There is an old adage when it comes to purchasing technology that begins, “No one ever was fired for buying….” While what comes next varies depending on the year or the organization, the underlying theme of “doing more of what we have always done” has stood for progress in many consumer goods...

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