T-Pro Solutions Best Practices Blog

What trade marketers can learn from the NBA finals

 When the Cleveland Cavaliers and the Golden State Warriors tip off tomorrow tonight in a decisive game 3 of the NBA finals, many fans and analysts will be asking themselves, “will anything be different?” The reality is that the game should be different because NBA teams have access to a...

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Chasing Trade Investment ROI - Resentment, Ramification and Realities

When it comes to a CPG company’s evaluation of trade spend effectiveness there are few KPIs that are used as a barometer of success more than Return on Investment (ROI). However, getting to an accurate ROI during post-event analysis or setting ROI targets as part of the sales planning process...

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What's In Your Strategy? Building an Event Library for Optimized Planning Results

For today’s consumer product goods companies, there is increased pressure to see sustainable growth, which creates a higher demand for data-supported decision-making and strategies. As the need for data continues to expand, especially as it relates to in-store promotions, companies are...

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2 Topics that Need to be Part of every CPG Trade Planning and Budgeting Conversation

For many CPG companies sales planning for next year is already a hot topic. With this, the unavoidable conversations about budgeting, past performance and hopefully predictions for growth arise. Unfortunately, most sales, trade marketing, sales planning and finance teams are underinformed, due...

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Price Pressures Push Planning for Predictable Profits

“The world’s biggest consumer-products makers are struggling to raise prices, as fierce competition keeps a lid on sales growth,” according to The Wall Street Journal article, “Big Consumer Brands Like Raising Prices, but It Is Getting Harder”.

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Begin with the Base: Building the foundation for accurate post-event analysis and planning

When we sit down with prospective clients, there are common frustrations that lead them to seek out a solution – better post-event analysis, need to quantify promotional ROI, more controlled and profitable planning processes, etc. However, none resonate with CPG sales and marketing professionals...

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What CPG Companies Can Learn from Wayfair’s 3D Modeling Feature

The concept of “try before you buy” has exploded. Consumers can utilize digital modeling to try on makeup or even see how furniture would look in their home, as seen in Wayfair’s “View in Room 3D” feature. This means consumers no longer have to risk taking a guess that ends up being a...

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How to Compete Against Amazon’s In-Store Influence

In 2017, Amazon’s purchase of Whole Foods sent the grocery industry into an uproar. It seemed that the ecommerce mogul was changing the rules of the game, thanks to their ability to implement low prices and push private label. Analysts now speculate that in 2018, Amazon may move onto Target as...

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Millennials Aren’t Destroying CPG Brands, But Creating New Opportunities

“At first glance, millennial and Gen Z shoppers might seem to be sounding the death knell for the beleaguered brick-and-mortar retail industry,” this, from Marketing Land’s “Retail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential future.” This statement probably...

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2017 Roundup: Best Blogs

We've compiled the blogs you've loved most this year.

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