T-Pro Solutions Best Practices Blog

4 Steps to Becoming a Trade Marketing Game Changer

Trade marketers with the ambition to impact their business might find themselves between a rock and a hard place without the tools or authority to connect idea and action. Often they see challenges tied to inefficient spreadsheets and uninformed planning and want to improve overall...

Read More

Are CPG Manufacturers’ Insights Being Left in the Grocery Store Parking Lot?

As more retailers adopt predictive analytics, such as Kroger, Albertson’s and now BJs Wholesale, the potential arises to unlock key consumer insights that will change the way a retailer operates. Retail moguls have successfully gained access to historical, real-time and predictive shopper data...

Read More

Terry Talks: The Changing CPG Environment

With over 30 years of Consumer Packaged Goods industry experience and a seasoned trade marketer, T-Pro CEO, Terry Zielger, shares his expertise in this exclusive new segment. In each new Terry Talks, Terry will draw upon his wealth of knowledge to bring you insight into making the most of your...

Read More

4 Myths About Trade Promotion Optimization that Are Jeopardizing Your Trade Investment

A common theme among CPG companies is a desire to deliver stronger results from their trade investment, but being reluctant to consider software solution alternatives due to misconceptions about the tools that may help them achieve these results. Unfortunately, these misconceptions put their...

Read More

Search for Enterprise Answers Often Leads to Enterprise Agony

The days of a technology purchase being made to quickly fill a hole or temporarily solve a problem have passed. Unfortunately, these reactionary expenses have been replaced by costly customized projects; many of which never come to fruition. This company-centric mindset that “our problems” are...

Read More

Terry Talks: Three Things New Trade Marketers Need to Know

With over 30 years of Consumer Packaged Goods industry experience and a seasoned trade marketer, T-Pro CEO, Terry Zielger, shares his expertise in this exclusive new segment. In each new Terry Talks, Terry will draw upon his wealth of knowledge to bring you insight into making the most of your...

Read More

The Logical Step You Need to be Taking in Your Trade Planning

Many companies scramble to make successful changes to trade planning that affect business performance without the necessary insight and flexibility provided by predictive analytics. However, by simplifying the trade planning process using analytical insight and predictive modeling, companies can...

Read More

What CPG Companies Can Learn from Netflix About How to Use Analytics

When it comes to using the mounds of incoming data to improve performance and increase revenue, Netflix has proven that they know what they're doing. They’ve become so adept at using data to develop and market their product that they can practically guarantee themselves success. In an article...

Read More

How to Successfully Turn Data Influx into Data Insight with Predictive Analytics

As a trade marketer, you oversee a significant investment in trade spend. Historically, managing this spending relied on experience and intuition. Suddenly the flood gates of data are upon us. Your gut says that it is too much to take in, but before you end up employing the definition of...

Read More

How Does a Company Optimize Promotions When They are Drowning in Data?

Both technology and the digital landscape have created BIG data, available to both the retailer and supplier. But the ability to use that data, to shed light on decisions, stop guessing and stop spending time on low-value tasks, has alluded many companies.

Read More