T-Pro Solutions Best Practices Blog

2 Topics that Need to be Part of every CPG Trade Planning and Budgeting Conversation

For many CPG companies sales planning for next year is already a hot topic. With this, the unavoidable conversations about budgeting, past performance and hopefully predictions for growth arise. Unfortunately, most sales, trade marketing, sales planning and finance teams are underinformed, due...

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Price Pressures Push Planning for Predictable Profits

“The world’s biggest consumer-products makers are struggling to raise prices, as fierce competition keeps a lid on sales growth,” according to The Wall Street Journal article, “Big Consumer Brands Like Raising Prices, but It Is Getting Harder”.

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Begin with the Base: Building the foundation for accurate post-event analysis and planning

When we sit down with prospective clients, there are common frustrations that lead them to seek out a solution – better post-event analysis, need to quantify promotional ROI, more controlled and profitable planning processes, etc. However, none resonate with CPG sales and marketing professionals...

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What CPG Companies Can Learn from Wayfair’s 3D Modeling Feature

The concept of “try before you buy” has exploded. Consumers can utilize digital modeling to try on makeup or even see how furniture would look in their home, as seen in Wayfair’s “View in Room 3D” feature. This means consumers no longer have to risk taking a guess that ends up being a...

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How to Compete Against Amazon’s In-Store Influence

In 2017, Amazon’s purchase of Whole Foods sent the grocery industry into an uproar. It seemed that the ecommerce mogul was changing the rules of the game, thanks to their ability to implement low prices and push private label. Analysts now speculate that in 2018, Amazon may move onto Target as...

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Millennials Aren’t Destroying CPG Brands, But Creating New Opportunities

“At first glance, millennial and Gen Z shoppers might seem to be sounding the death knell for the beleaguered brick-and-mortar retail industry,” this, from Marketing Land’s “Retail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential future.” This statement probably...

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2017 Roundup: Best Blogs

We've compiled the blogs you've loved most this year.

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4 Steps to Becoming a Trade Marketing Game Changer

Trade marketers with the ambition to impact their business might find themselves between a rock and a hard place without the tools or authority to connect idea and action. Often they see challenges tied to inefficient spreadsheets and uninformed planning and want to improve overall...

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Are CPG Manufacturers’ Insights Being Left in the Grocery Store Parking Lot?

As more retailers adopt predictive analytics, such as Kroger, Albertson’s and now BJs Wholesale, the potential arises to unlock key consumer insights that will change the way a retailer operates. Retail moguls have successfully gained access to historical, real-time and predictive shopper data...

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Terry Talks: The Changing CPG Environment

With over 30 years of Consumer Packaged Goods industry experience and a seasoned trade marketer, T-Pro CEO, Terry Zielger, shares his expertise in this exclusive new segment. In each new Terry Talks, Terry will draw upon his wealth of knowledge to bring you insight into making the most of your...

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