In the Wall Street Journal article, “Stop Using Excel, Finance Chiefs Tell Staffs,” Tatyana Shumsky reports that Adobe CFO, Mark Garrett, has cracked down on the antiquated notion of using spreadsheets to manage data. You may be wondering what this tale of Adobe has to do with consumer goods, but...
Notable changes in the retail landscape, such as Target’s store closures and the decision by UK retailer, Waitrose, to halt new store developments, don’t mean that manufacturers should begin to cut trade investment as a trickle-down effect without understanding how it will impact the business. What...
Two of the biggest sources of contention within CPG companies revolve around internal competing views of business health and miscommunication between manufacturer and retailer. Due to redundant manual data entries in Excel spreadsheets and lack of visibility into one database, separate departments...
The consumer packaged goods (CPG) industry is changing at a rapid pace. Consumers are making choices faster and are armed with more information. This means that CPG marketing and sales teams need to keep pace, and it’s impossible to do so without a technology tool that provides real-time,...
According to Business Insider, Target has announced that it will be closing twelve stores nationwide. However, this not unusual. Due to increasing ecommerce shopping habits among other factors, brick and mortar stores find themselves struggling to compete against their digital counterparts. This,...
CPG companies will once again invest upwards of $200 billion on in-store promotions. This despite the fact that many of these same companies are shredding marketing budgets, searching for cost-saving measures, and as the POI 2017 TPx and Retail Execution Survey concludes 84% are dissatisfied with...
Trade marketers with the ambition to impact their business might find themselves between a rock and a hard place without the tools or authority to connect idea and action. Often they see challenges tied to inefficient spreadsheets and uninformed planning and want to improve overall decision-making...
No longer are CPG finance leaders simply spending justifiers. With the growing importance of data and analytics in the industry, they are now becoming investment drivers and data interpreters. That said, the incorporation of post-event and predictive analytics means that financial leadership in...
When it comes to evaluating solutions that impact your trade investment, blurred lines of ownership between departments create a demand for C-Level guidance to ensure the necessary change management is implemented for maximum results. Because Trade Promotion Optimization affects sales, trade...