The role of the CFO in a Consumer Goods company continues to become more strategic in driving revenue initiatives and cost-savings. This is in part because of the growing cross-functional responsibilities that affect how organizations manage investment and growth.
Deloitte's national managing partner of the U.S. CFO Program, Sam Cockrell III, reported in the Wall Street Journal's CFO Journal that "nearly 60% [of surveyed CFOs] said they are biased toward revenue growth, the highest level in more than a year, while only 27% claimed a bias toward cost...
In the first part of this 2-part blog examining the CPG industry’s reluctance to adopt disruptive technologies, especially when it comes to trade promotion, we identified the common objections to implementing a disruptive solution such as Trade Promotion Optimization.
These concerns include:
- Cost
- ...
The buzz around big data and predictive analytics can be overwhelming. Especially when you have so little time to gather the information you need about how these things impact your bottom line. What would implementing a trade promotion optimization software solution mean to your key objectives like...