In order to ignite a fire, you need a catalyst. In order to ignite your trade marketing program, you need to find the right spark. Finding the right catalyst will improve productivity, empower employees, and provide measurably better results. This in turn boosts morale and profits.
Deloitte's national managing partner of the U.S. CFO Program, Sam Cockrell III, reported in the Wall Street Journal's CFO Journal that "nearly 60% [of surveyed CFOs] said they are biased toward revenue growth, the highest level in more than a year, while only 27% claimed a bias toward cost...
Reaction to the McKinsey and Company study “The Need to Lead in Data and Analytics”
Data analytics continues to be a need-area for many CPG manufacturers as the influx of data piles up and the investment in trade programs undergoes increasing scrutiny. However, while demand for organizational...
CPG executives who embrace trade promotion optimization are not just improving a department’s performance, they are preparing their company for long-term growth.
The CPG sector is extremely mature with significant profit challenges on both the retailer and manufacturer side. The days of “Gut Feel” in determining the tactical and strategic deployment of trade funds are long gone. As if the annual inefficient CPG trade spend of over $225 billion dollars was...
The buzz around big data and predictive analytics can be overwhelming. Especially when you have so little time to gather the information you need about how these things impact your bottom line. What would implementing a trade promotion optimization software solution mean to your key objectives like...