POI Report Reveals Too Many Companies are Still Unsatisfied with Their Trade Promotions
In the first part of this 2-part blog examining the CPG industry’s reluctance to adopt disruptive technologies, especially when it comes to trade promotion, we identified the common objections to implementing a disruptive solution such as Trade Promotion Optimization.
These concerns include:
- Cost
- ...
CPG executives who embrace trade promotion optimization are not just improving a department’s performance, they are preparing their company for long-term growth.
When left untreated, high blood pressure is the primary contributor to death from heart disease in the United States. This figure, however, is found at a time when there are highly effective drugs to lower blood pressure, which could sidestep the consequences completely. Despite this, people are...