Are you managing your trade investment as a review of the past or to maximize/optimize for the future? With the CPG sector under significant margin constraints, companies must move away from viewing trade promotions as a necessary cost and start viewing this investment as a strategic contributor to...
Despite advances in Trade Promotion management and optimization solutions, many CPG companies still rely on inefficient and error-prone practices including manual data compilation, spreadsheet dependency, and redundant processes. This prevents companies from achieving optimal efficiency and...
In part 1 of this two-part series, we identified some of the common struggles of trade promotion practices that lead to under performance of trade investment, and what capabilities will help companies diagnose the areas that are the most in need of attention. In part 2, we move this insight to...
Dirty data runs rampant in the CPG industry and many CPG companies see the cleanliness and integrity of their data as an obstacle towards gaining analytical insight. However, companies don’t need to view their unclean data with fear when moving from a transactional process to an analytical...
Most consumer packaged goods companies rely on analytics to assist them with understanding the health of their trade promotion. However, most also struggle to get from data availability to analytical insight because of the inability to overcome workflow issues surrounding existing analytics...
This post is an excerpt from the E-Book: "Putting the O in Optimization". Download the entire book here.
The McKinsey & Co. post, “Winning in consumer packaged goods through data and analytics” by Kari Alldredge, Jen Henry, Julie Lowrie, and Antonio Rocha states, “All winners use both...
In an article featured on CFO.com, Special Report: The Promise of Predictive Analytics, author Vincent Ryan states that "The ability to prove or disprove assumptions about the future is powerful." Typically, this is a capability that many Consumer Goods companies have lacked, especially in the area...
Terry Ziegler, CEO and co-Founder T-Pro Solutions
Analytics initiatives often lag in the Consumer Packaged Goods sector because data availability, understanding and action continue to be disconnected. However, bringing analytics ideas into practice can be made easier than it seems. Taking the right steps to understand and properly apply the power...
Anyone familiar with Big Data knows that an exorbitant amount of money is poured into the industry every year, and Ernst and Young estimates that over 46% of Consumer Goods companies still identify challenges with access to accurate data. While the number representing the money that goes into Big...