When it comes to a CPG company’s evaluation of trade spend effectiveness there are few KPIs that are used as a barometer of success more than Return on Investment (ROI). However, getting to an accurate ROI during post-event analysis or setting ROI targets as part of the sales planning process has...
When we sit down with prospective clients, there are common frustrations that lead them to seek out a solution – better post-event analysis, need to quantify promotional ROI, more controlled and profitable planning processes, etc. However, none resonate with CPG sales and marketing professionals as...