This is the second installment in a guest-series about best practices in Consumer Goods Revenue Growth Management by experienced CPG and Revenue Growth Management veteran, Mike Downey. Read the first installment, “Uncovering and Maximizing the Revenue in Revenue Growth Management” that identified...
This is the first in a series of Revenue Growth Management (RGM) best practices from guest contributor and Revenue Growth Management and CPG veteran Mike Downey.
As you read this you are “celebrating” either the end of another quarter or another fiscal year. Whether directly impacted by recent announcements of mergers and acquisitions or feeling the pressure of headlines calling for significant change in the wake of increased margin compression and retailer...
For today’s consumer product goods companies, there is increased pressure to see sustainable growth, which creates a higher demand for data-supported decision-making and strategies. As the need for data continues to expand, especially as it relates to in-store promotions, companies are struggling...