A common theme among CPG companies is a desire to deliver stronger results from their trade investment, but being reluctant to consider software solution alternatives due to misconceptions about the tools that may help them achieve these results. Unfortunately, these misconceptions put their trade...
The days of a technology purchase being made to quickly fill a hole or temporarily solve a problem have passed. Unfortunately, these reactionary expenses have been replaced by costly customized projects; many of which never come to fruition. This company-centric mindset that “our problems” are...
With over 30 years of Consumer Packaged Goods industry experience and a seasoned trade marketer, T-Pro CEO, Terry Zielger, shares his expertise in this exclusive new segment. In each new Terry Talks, Terry will draw upon his wealth of knowledge to bring you insight into making the most of your...
Many companies scramble to make successful changes to trade planning that affect business performance without the necessary insight and flexibility provided by predictive analytics. However, by simplifying the trade planning process using analytical insight and predictive modeling, companies can...
When it comes to using the mounds of incoming data to improve performance and increase revenue, Netflix has proven that they know what they're doing. They’ve become so adept at using data to develop and market their product that they can practically guarantee themselves success. In an article...
As a trade marketer, you oversee a significant investment in trade spend. Historically, managing this spending relied on experience and intuition. Suddenly the flood gates of data are upon us. Your gut says that it is too much to take in, but before you end up employing the definition of insanity-...
Both technology and the digital landscape have created BIG data, available to both the retailer and supplier. But the ability to use that data, to shed light on decisions, stop guessing and stop spending time on low-value tasks, has alluded many companies.
Despite advances in Trade Promotion management and optimization solutions, many CPG companies still rely on inefficient and error-prone practices including manual data compilation, spreadsheet dependency, and redundant processes. This prevents companies from achieving optimal efficiency and...
Even though most of us are clinging on to the last remnants of summer, the reality is that planning for 2017 is already in full swing. However, when setting your company goals, be sure to avoid these easily-made mistakes that prevent your company from progressing.