POI Report Reveals Too Many Companies are Still Unsatisfied with Their Trade Promotions
Deloitte's national managing partner of the U.S. CFO Program, Sam Cockrell III, reported in the Wall Street Journal's CFO Journal that "nearly 60% [of surveyed CFOs] said they are biased toward revenue growth, the highest level in more than a year, while only 27% claimed a bias toward cost...
Data. It’s everywhere. CPG companies collect it, pay for it, cleanse it and analyze it. But the question remains, how effectively are we using it?
Retailers are investing time, money, and human resources in creating analytics teams to not only better understand buying decisions in their stores, but also to make more informed decisions to enhance product and category performance. In fact, a report from McKinsey and Company (Playing catch-up:...
“Survey-based reports find that firms are currently spending an estimated $36 billion on [data] storage and infrastructure,” according to a Harvard Business News report. The report, “Where Predictive Analytics is Having the Biggest Impact”, rightly creates an emphasis on not just the availability...
Reaction to the McKinsey and Company study “The Need to Lead in Data and Analytics”
Data analytics continues to be a need-area for many CPG manufacturers as the influx of data piles up and the investment in trade programs undergoes increasing scrutiny. However, while demand for organizational...
This is part one of a two-part series on how CPG companies are hesitant to adopt seemingly disruptive trade promotion optimization tools limiting their growth and how, with the right trusted advisor, they can overcome their concerns to embrace the benefits (Part 2).
10 years ago the power, control and security of a custom developed on premise application solution was the clear and logical choice of large CPG IT departments. Large technology companies like Oracle, SAP and CAS to name a few, grew exponentially by offering a variety of custom built integrated...
Over the past 2 decades we have made herculean technological advancements that can enable CPG manufacturers to become more efficient and profitable. Most CPG organizations have invested heavily in the emerging technology over this time frame whether it be ERP, forecasting, business intelligence,...