Improving the use of, and access to data has become a priority for most businesses in and out of the CPG sector. For most CPG marketers, the amounts of data under review are reaching unmanageable levels. Common uses of data for Trade Promotion Optimization (TPO) are:
Don’t Get Left Behind in Utilizing Today’s Changing Tools and Strategies.
When left untreated, high blood pressure is the primary contributor to death from heart disease in the United States. This figure, however, is found at a time when there are highly effective drugs to lower blood pressure, which could sidestep the consequences completely. Despite this, people are...
Disparate & Non-integrated Silo of Data Sources Create a Challenge
The Consumer Goods Sector is Mature & Realizing Significant Margin Compression
The consumer packaged goods (CPG) industry is changing at a rapid pace. Consumers are making choices faster and are armed with more information. This means that CPG marketing and sales teams need to keep pace, and it’s impossible to do so without a technology tool that provides real-time,...