T-Pro Solutions Best Practices Blog

2 Topics that Need to be Part of every CPG Trade Planning and Budgeting Conversation

For many CPG companies sales planning for next year is already a hot topic. With this, the unavoidable conversations about budgeting, past performance and hopefully predictions for growth arise. Unfortunately, most sales, trade marketing, sales planning and finance teams are underinformed, due...

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Budgeting Boomerang: How today’s CPG leaders are using analytics to return more from their trade promotion investment

At the start of 2017, we referenced Vice President of Marketing at Kaufman Hall, Abe Cohen, as saying in a CFO.com article that, “Organizations spend way too much time every year going through the annual budgeting process.” (see the original blog post) We are once again facing the budgeting...

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