No longer are CPG finance leaders simply spending justifiers. With the growing importance of data and analytics in the industry, they are now becoming investment drivers and data interpreters. That said, the incorporation of post-event and predictive analytics means that financial leadership in...
At the start of 2017, we referenced Vice President of Marketing at Kaufman Hall, Abe Cohen, as saying in a CFO.com article that, “Organizations spend way too much time every year going through the annual budgeting process.” (see the original blog post) We are once again facing the budgeting season...
Recently, Procter & Gamble announced a move to cut $12 billion in costs by 2021. But they aren’t the only ones. These same goals are echoed on the earnings calls and corporate objectives of CPG companies across the globe.
We spend a significant amount of time waiting. Waiting for the data to come in. Waiting for the data to be cleansed. Waiting for the data to be analyzed. Waiting for the analysis to be compared to other analysis. Waiting for the new analysis to be compared to company objectives. Waiting for an...
You can’t measure what you can’t see and many CPG companies find themselves struggling to measure and quantify promotional results. This stems from companies being blinded by running the same plans year after year and failing to see the ineffectiveness of their trade promotion investment and the...
The CPG industry is mature and witnessing transformative change. In the past decade, the industry has realized limited growth, with the exception of a few innovative categories, and is now witnessing an all-out assault on everyday price and margins with the introduction of LIDL, Aldi (900 store...
By now, finance professionals have recognized the growing importance of data to their business. However, recognizing this is not a big enough step to advocate for any real change or see any results. The reality is data needs to be combined with advanced analytics to see results. Not only can...
Summary: The estimated 3%-5% annual return on trade investment with integration of a Trade Promotion Optimization Solution will go a long way to justifying the investment on the #2 line item in your budget, but the empowering and intelligence silo-destroying benefits to your departments, will only...
In an April 2017 Food Business News article, “3G, Kraft Heinz driving change” by staff writer Josh Sosland, Nicholas S. Fereday, senior analyst, Rabobank, New York, shares, “the unwelcome attention has forced these Rubenesque companies to slim down and boost margins by scouring through their own...
Are you managing your trade investment as a review of the past or to maximize/optimize for the future? With the CPG sector under significant margin constraints, companies must move away from viewing trade promotions as a necessary cost and start viewing this investment as a strategic contributor to...