When it comes to evaluating solutions that impact your trade investment, blurred lines of ownership between departments create a demand for C-Level guidance to ensure the necessary change management is implemented for maximum results. Because Trade Promotion Optimization affects sales, trade...
The CPG industry is changing. With the continuous loss of brand loyalty and the rise of online shopping, in-store promotions are more critical than ever. As a result, more manufacturers have a heightened sense of urgency to optimize their trade promotion investment. More specifically, manufacturers...
At the start of 2017, we referenced Vice President of Marketing at Kaufman Hall, Abe Cohen, as saying in a CFO.com article that, “Organizations spend way too much time every year going through the annual budgeting process.” (see the original blog post) We are once again facing the budgeting season...
For many CPG companies analytics is an interest that never evolves into action. This is due to the thinking that adopting analytics will be a significant change in how the company operates resulting in greater expenses, greater resources and greater headaches without tangible results.
You are more than likely aware of the impact that data intelligence siloes have on the CPG industry’s ability to make data-driven decisions. Due to the miscommunication and skewed view of the truth associated with these data siloes, many companies are searching for ways to eliminate them in favor...
Many CPG executives find themselves setting a powerful focus during sales planning meetings, only for teams to return to business as usual with the same outdated and ineffective planning practices. It’s up to you as a CPG leader to set the tone for 2018 and your message highlighting sustainable...
What started out as whispers of the potential impact Amazon’s acquisition of Whole Foods will have on the grocery market, has quickly turned to screams of shareholders from the largest retailers to respond to the inevitable shift in the way consumers shop.
Whether it is P&G’s recent announcement to cut $200M from their marketing spend, Nestlé’s decision to take a “timeout” from trying to boost organic sales, or Unilever’s notice that it will divest its margarine and spreads business, executive-level decision making for Consumer Goods leaders must...
In a move that reflects a growing trend in the Consumer Goods industry, the Wall Street Journal reports Coca-Cola announcing IT will now report directly to the CEO. While there is no question that technology is taking a more relevant position in managing data, automating processes, and fostering...
Much has been made of the shrinking landscape of the Consumer Goods industry with particular vulnerability brought to light with the “mega” acquisition announcements in the last 6 months companies such as Kraft Heinz Co.’s play for Unilever and Mondelez’s offer for Hershey. What comes to light in...