T-Pro Solutions Best Practices Blog

5 Ways CPG Companies Can Manage Change When New Technology Initiatives Ask People to Think Differently

The CPG industry is changing. With the continuous loss of brand loyalty and the rise of online shopping, in-store promotions are more critical than ever. As a result, more manufacturers have a heightened sense of urgency to optimize their trade promotion investment. More specifically,...

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Budgeting Boomerang: How today’s CPG leaders are using analytics to return more from their trade promotion investment

At the start of 2017, we referenced Vice President of Marketing at Kaufman Hall, Abe Cohen, as saying in a CFO.com article that, “Organizations spend way too much time every year going through the annual budgeting process.” (see the original blog post) We are once again facing the budgeting...

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5 Goals CPG Executives Can Accomplish With a TPO

For many CPG companies analytics is an interest that never evolves into action. This is due to the thinking that adopting analytics will be a significant change in how the company operates resulting in greater expenses, greater resources and greater headaches without tangible results. 

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CPG Companies Need to Break Up Not Only Data Siloes, But People Siloes to Have Successful Strategy

You are more than likely aware of the impact that data intelligence siloes have on the CPG industry’s ability to make data-driven decisions. Due to the miscommunication and skewed view of the truth associated with these data siloes, many companies are searching for ways to eliminate them in...

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The Importance of Leadership Driven Analytics

Many CPG executives find themselves setting a powerful focus during sales planning meetings, only for teams to return to business as usual with the same outdated and ineffective planning practices. It’s up to you as a CPG leader to set the tone for 2018 and your message highlighting sustainable...

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Amazon’s Purchase of Whole Foods Provides Uncharted Collaboration Opportunity for Manufacturers and Retailers

What started out as whispers of the potential impact Amazon’s acquisition of Whole Foods will have on the grocery market, has quickly turned to screams of shareholders from the largest retailers to respond to the inevitable shift in the way consumers shop.

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CPG Leaders Turn to Data for Revenue Answers, But Are They Finding Them?

Whether it is P&G’s recent announcement to cut $200M from their marketing spend, Nestlé’s decision to take a “timeout” from trying to boost organic sales, or Unilever’s notice that it will divest its margarine and spreads business, executive-level decision making for Consumer Goods leaders must...

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Why CPG Leaders Are Taking a Hands-On Approach to Technology

In a move that reflects a growing trend in the Consumer Goods industry, the Wall Street Journal reports Coca-Cola announcing IT will now report directly to the CEO. While there is no question that technology is taking a more relevant position in managing data, automating processes, and fostering...

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Hunter or Prey... Why Trade Optimization is Critical to M&A in the CPG Industry

Much has been made of the shrinking landscape of the Consumer Goods industry with particular vulnerability brought to light with the “mega” acquisition announcements in the last 6 months companies such as Kraft Heinz Co.’s play for Unilever and Mondelez’s offer for Hershey. What comes to light...

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Looking to Stay Ahead of the Competition? 3 Questions CPG Execs Need to Answer Before Pursuing Analytics

“Only 13.3% [of surveyed finance professionals] are pursuing the full complement of descriptive, prescriptive and predictive analytics, while nearly three times as many (34.9%) indicated that they do not even know which forms of analytics their companies have adopted,” according to the Wall...

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